As I stand in the bustling showroom of a Polestar dealership in Sydney, my eyes are drawn to a vehicle that’s causing quite a stir in the Australian automotive market. The 2025 Polestar 4, with its sleek lines and innovative features, has just been crowned the Best Luxury Car Under 100K by Drive.com.au. This prestigious accolade is not just a feather in Polestar’s cap; it’s a testament to the changing landscape of luxury vehicles in Australia and a clear indicator of where the market is heading.
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In this comprehensive exploration, we’ll delve deep into what makes the 2025 Polestar 4 a game-changer in the ever-evolving luxury electric vehicle market. From its striking design to its cutting-edge technology, we’ll uncover why this vehicle has captured the hearts of both critics and consumers alike. As we navigate through the details, we’ll also analyze its place in the broader context of Australia’s growing electric vehicle market, particularly as we look ahead to 2025 and beyond.
So, buckle up as we embark on this journey through Polestar’s latest creation. Whether you’re a car enthusiast, an eco-conscious consumer, or simply someone intrigued by the future of automotive luxury, this article promises to provide valuable insights into one of the most significant vehicles of the year.
The Best Luxury Car Under 100K Award: A Prestigious Recognition
Understanding the Significance
The Drive Car of the Year awards are among Australia’s most comprehensive and respected automotive accolades. Now in its 20th year, the award considers a wide range of factors, from performance and practicality to value for money and environmental impact. Winning in the Best Luxury Car Under 100K category is no small feat, especially in a market as competitive as Australia’s.
Dr. Sarah Thompson, an automotive industry analyst, provides some context:
“The Drive Car of the Year award is more than just a trophy,” Dr. Thompson explains. “It’s a seal of approval from some of the most discerning automotive experts in the country. For the Polestar 4 to win in the luxury category, it had to excel in every aspect and truly stand out in a crowded field of both traditional luxury brands and new electric contenders.”
The Selection Process
The Polestar 4’s journey to the top spot was no easy ride. It first had to win its category before being considered for the overall award. The vehicle was evaluated alongside other luxury contenders, spanning everything from traditional internal combustion engine vehicles to other electric offerings.
What set the Polestar 4 apart was its ability to move the game forward for Australian luxury car buyers. The judges were unanimous in their decision, a rare occurrence that speaks volumes about the vehicle’s all-round excellence.
The 2025 Polestar 4: A Closer Look
Design Philosophy: Scandinavian Minimalism Meets Futuristic Flair
The first thing that strikes you about the 2025 Polestar 4 is its design. Polestar has taken a bold step with what they call a “neo-retro” approach, blending clean, purposeful lines with boldly sculpted surfaces.
Mark Thompson, an automotive design critic, shares his impressions:
“The 2025 Polestar 4 is a masterclass in evolving luxury design,” Thompson says. “It retains the elegant, minimalist stance that Scandinavian design is known for, but with a more sophisticated and tech-forward aesthetic. The front end, in particular, is a bold statement that brings the Polestar firmly into the electric age.”
Key design elements include:
- A striking front fascia featuring C-shaped LED headlights connected by an illuminated horizontal bar
- A premium mesh grille with intricate geometric patterns
- More pronounced wheel arches and sculpted side panels
- A sophisticated rear end with an integrated spoiler and modern LED taillights
- New alloy wheel designs ranging from 20 to 22 inches
Perhaps the most talked-about design feature is the absence of a rear window, replaced by a high-definition digital rear-view display. This bold choice not only sets the Polestar 4 apart visually but also contributes to its exceptional aerodynamics.
Powertrain and Performance
At the heart of the Polestar 4 is its innovative powertrain. Available in two configurations, the vehicle offers a balance of efficiency and performance that impressed the Drive.com.au judges.
- Long Range Single Motor:
- Rear-wheel drive with a 200 kW electric motor producing 343 Nm of torque
- 0-100 km/h in 7.1 seconds
- WLTP range of up to 620 km
- Long Range Dual Motor:
- All-wheel drive with a combined output of 400 kW and 686 Nm of torque
- 0-100 km/h in a blistering 3.8 seconds
- WLTP range of up to 590 km
Dr. Elena Rodriguez, an expert in electric vehicle technology, offers her perspective:
“The Polestar 4’s powertrain is a testament to the rapid advancements we’re seeing in EV technology,” Dr. Rodriguez explains. “The dual-motor variant, in particular, offers performance that rivals many high-end sports cars, while still providing a range that alleviates the anxiety many consumers associate with EVs.”
Both variants utilize a 100 kWh (94 kWh usable) lithium-ion battery pack, supporting both AC and DC fast charging. Using a 200 kW DC fast charger, the Polestar 4 can charge from 10% to 80% in just 30 minutes.
Interior and Technology
Step inside the Polestar 4, and you’re greeted by a cabin that blends luxury with sustainability. The interior design philosophy focuses on creating a spacious, versatile environment that caters to the needs of modern luxury car buyers.
Sarah Chen, a senior product manager at Polestar Australia, shares her thoughts on the interior:
“With the Polestar 4, we wanted to create an interior that feels both high-tech and welcoming,” Chen explains. “We’ve incorporated premium materials, many of which are sustainably sourced, and the latest technology, but always with an eye on practicality and ease of use.”
Notable interior features include:
- A panoramic dual 12.3-inch display combining the instrument cluster and infotainment system
- A 14.7-inch portrait-oriented central touchscreen
- Wireless Apple CarPlay and Android Auto compatibility
- Heated and ventilated front seats, with heating available for second-row passengers
- A spacious interior with generous legroom and headroom, despite the coupe-like roofline
On the technology front, the Polestar 4 is packed with advanced features that enhance both safety and convenience. These include:
- Polestar’s latest driver assistance technologies, including adaptive cruise control and lane-keeping assist
- A 360-degree camera system with ‘transparent bonnet’ view for precise maneuvering
- Over-the-air software updates, ensuring the vehicle’s systems stay current
- An advanced air purification system
Market Positioning and Target Audience
The introduction of the Polestar 4 comes at a crucial time for the luxury electric vehicle market in Australia. As more consumers look to make the switch to electric, Polestar is positioning itself as a premium alternative to both traditional luxury brands and other EV manufacturers.
Michael Wong, a market analyst specializing in the Australian automotive industry, provides some insights:
“The 2025 Polestar 4 is positioned to appeal to a broad range of luxury car buyers,” Wong explains. “Polestar is targeting environmentally conscious consumers who want a premium vehicle without compromising on performance or features. At the same time, the distinctive design and advanced technology are likely to attract buyers who might previously have considered more established luxury brands.”
Pricing for the 2025 Polestar 4 starts at $78,500 for the Long Range Single Motor variant, with the Long Range Dual Motor variant priced at $88,350. This pricing strategy places it squarely in the premium segment, offering a compelling alternative to both electric and internal combustion engine luxury vehicles.
The Australian Electric Vehicle Market in 2025: A Landscape Transformed
Growth and Challenges
The recognition of the Polestar 4 as the Best Luxury Car Under 100K comes at a pivotal time for the Australian electric vehicle market. According to recent data, electric vehicle sales have seen exponential growth, with market share increasing from just 3.1% in 2022 to over 15% in 2025.
Dr. Samantha Lee, an economist specializing in the Australian automotive industry, provides some context:
“The rapid growth of electric vehicle sales in Australia is driven by several factors,” Dr. Lee explains. “Increasing fuel prices, growing environmental awareness, and significant improvements in EV technology have all contributed to this shift. The success of vehicles like the Polestar 4 is both a result of and a contributor to this trend.”
However, this growth hasn’t been without challenges. The push towards electrification has been met with some resistance due to concerns about charging infrastructure and range anxiety. Vehicles like the Polestar 4, with its long range and fast-charging capabilities, are helping to address these concerns.
Government Policies and Incentives
The Australian government has played a significant role in shaping the EV landscape through a series of policies and incentives. In 2025, we’re seeing the results of initiatives that were put in place in the early 2020s.
John Peterson, a policy advisor at the Department of Infrastructure, Transport, Regional Development and Communications, explains the government’s stance:
“Our goal is to make Australia a leader in EV adoption,” Peterson states. “The policies we’ve implemented are designed to make electric vehicles more accessible to all Australians while also supporting the growth of a domestic EV manufacturing and supply chain industry.”
Key government initiatives supporting EVs in 2025 include:
- Extension of the Electric Car Discount, providing fringe benefits tax (FBT) exemptions for eligible electric cars
- Continued investment in charging infrastructure, with a focus on regional areas
- Mandates for government and public sector fleets to transition to electric vehicles
- Revised fuel efficiency standards, encouraging automakers to bring more efficient and electric models to the Australian market
These policies have created a favorable environment for premium electric vehicles like the Polestar 4, making them more attractive to consumers and fleet buyers alike.
The Polestar 4 Experience: User Testimonials and Expert Opinions
To truly understand what makes the Polestar 4 special, I spoke with several early adopters and industry experts who have had extensive experience with the vehicle. Their insights provide valuable perspective on how this award-winning EV is performing in the real world.
The Daily Driver
Emma Taylor, a 35-year-old marketing executive from Melbourne, shares her experience as a daily Polestar 4 user:
“I’ve been driving the Polestar 4 for about three months now, and it’s completely changed my perception of what a luxury car can be,” Emma says. “The instant torque makes city driving a breeze, and I love how quiet and smooth it is on the highway. But what really impresses me is how it combines this performance with genuine eco-credentials. I feel like I’m driving the future.”
Emma particularly praises the vehicle’s technology integration:
“The infotainment system is intuitive, and the over-the-air updates mean it keeps getting better. I was initially skeptical about the digital rear-view mirror, but now I can’t imagine going back to a traditional mirror. The visibility is fantastic.”
The Luxury Car Enthusiast
James Chen, a 50-year-old business owner and long-time luxury car enthusiast, offers a different perspective:
“I’ve owned vehicles from all the major luxury brands, but the Polestar 4 offers something unique,” James explains. “It’s not just about the electric powertrain; it’s the whole package. The design turns heads without being ostentatious, and the interior quality is on par with the best in the business.”
James notes that the transition to electric hasn’t come without adjustments:
“There’s definitely a learning curve when it comes to charging and range management, but the Polestar’s range is more than adequate for my needs. And when I do need to charge on longer trips, the fast-charging capability makes it a non-issue.”
The Industry Expert
Dr. Maria Gonzalez, an automotive technology consultant, offers her professional assessment of the Polestar 4:
“What impresses me most about the Polestar 4 is how it balances cutting-edge technology with user-friendliness,” Dr. Gonzalez says. “The dual-motor powertrain offers exceptional performance, but it’s the vehicle’s overall integration of systems that sets it apart. From the advanced driver assistance features to the thoughtful interior design, everything works together seamlessly.”
Dr. Gonzalez also highlights the vehicle’s potential impact on the broader EV market:
“The Polestar 4 is helping to normalize premium electric vehicles in Australia. It’s showing consumers that they don’t have to compromise on luxury or performance when choosing an EV. This could have a significant ripple effect across the industry.”
Comparative Analysis: How the Polestar 4 Stacks Up
To understand why the Polestar 4 won the Best Luxury Car Under 100K award, it’s essential to consider how it compares to its competitors. Let’s look at how it stacks up against some key rivals in the luxury EV market.
Polestar 4 vs. Tesla Model Y
The Tesla Model Y has long been a benchmark in the electric SUV market. While both vehicles offer impressive performance, the Polestar 4 edges out the Model Y in several areas:
- Interior Quality: The Polestar 4’s Scandinavian-inspired interior design and premium materials give it a more luxurious feel.
- Ride Comfort: Many reviewers note that the Polestar 4 offers a smoother, more refined ride.
- Unique Design: The Polestar 4’s distinctive styling, particularly the absence of a rear window, sets it apart in a crowded market.
Polestar 4 vs. BMW i4
The BMW i4 is another strong contender in the luxury EV segment. Here’s how the Polestar 4 compares:
- Performance: The top-spec Polestar 4 dual-motor variant outperforms the BMW i4 in acceleration.
- Space: The Polestar 4’s SUV-like body style offers more interior space and practicality.
- Technology: While both vehicles offer advanced tech, the Polestar 4’s Android Automotive OS and over-the-air update capability give it an edge.
Polestar 4 vs. Mercedes-Benz EQC
The Mercedes-Benz EQC is a more traditional luxury EV offering. The Polestar 4 distinguishes itself in several ways:
- Efficiency: The Polestar 4 offers better range and energy efficiency.
- Price: The Polestar 4 provides a competitive feature set at a lower price point.
- Brand Appeal: While Mercedes has a long-standing luxury reputation, Polestar’s fresh, tech-forward image appeals to a new generation of luxury buyers.
Tom Harris, an automotive journalist who has extensively tested vehicles in this segment, offers his thoughts:
“The luxury EV segment is incredibly competitive, but the Polestar 4 manages to carve out a unique position,” Harris says. “It offers a blend of performance, technology, and design that feels distinctly modern and forward-thinking. While each of its competitors has strengths, the Polestar 4’s overall package is what makes it stand out.”
The Road Ahead: Future Trends and Predictions
As we look beyond 2025, several trends are likely to shape the future of luxury electric vehicles in Australia, with the Polestar 4 playing a crucial role:
- Advancements in Battery Technology: We can expect to see continued improvements in battery energy density and charging speeds. This could lead to even longer ranges and shorter charging times for future Polestar models.
- Increased Automation: As autonomous driving technology advances, we’re likely to see more sophisticated self-driving features in luxury EVs. Polestar’s strong focus on technology integration puts it in a good position to lead in this area.
- Sustainability Beyond the Powertrain: The focus on sustainability is likely to extend further into manufacturing processes and material choices. Polestar’s commitment to transparency and sustainability could become an even stronger selling point.
- Changing Ownership Models: We may see a shift towards more flexible ownership options, including subscriptions and short-term leases. Polestar’s direct-to-consumer sales model positions it well to adapt to these changes.
- Integration with Smart Infrastructure: As cities become smarter, luxury EVs like the Polestar 4 could play a role in broader urban mobility and energy management systems.
Dr. Elena Rodriguez, the EV technology expert we spoke with earlier, offers her predictions:
“Looking ahead, I expect we’ll see luxury EVs evolve into even more sophisticated and integrated mobility solutions,” Dr. Rodriguez says. “The lines between different categories of vehicles will likely blur, and we may see modular designs that can adapt to different use cases. The Polestar 4, with its innovative design and advanced technology, is just the beginning of this trend.”
A New Chapter in Luxury Motoring
As we conclude our deep dive into the Polestar 4 and its recognition as the Best Luxury Car Under 100K, it’s clear that we’re witnessing the beginning of a significant transformation in the luxury automotive landscape. This vehicle represents more than just a new entrant in the premium EV market; it’s a symbol of the changing definition of automotive luxury in the electric age.
The Polestar 4, with its combination of striking design, advanced technology, and impressive performance, has the potential to accelerate the adoption of electric vehicles in the luxury segment. By offering a compelling, feature-packed electric option at a competitive price point, Polestar is not just selling a product – they’re catalyzing a shift in how consumers think about luxury vehicles.
For consumers, the Polestar 4 offers an enticing proposition – the chance to embrace electric mobility without compromising on the luxury features and performance they expect from a premium vehicle. For the industry, it sets a new benchmark in terms of design, technology integration, and sustainability, likely spurring further innovation and competition among both established luxury brands and new EV manufacturers.
As for the broader implications, the success of vehicles like the Polestar 4 could play a significant role in addressing some of Australia’s most pressing environmental challenges. By making electric vehicles more appealing to luxury car buyers, who are often early adopters of new technologies, it could help accelerate the overall transition to electric mobility in Australia.
The road ahead for electric luxury vehicles is long and not without its challenges. Infrastructure development, advancements in battery technology, and shifts in consumer behavior will all play crucial roles in determining the ultimate success of this electric revolution in the luxury segment.
However, if the Polestar 4’s recognition as the Best Luxury Car Under 100K is any indication, the future of luxury motoring in Australia is bright, innovative, and electrically charged. As more consumers potentially switch to vehicles like the Polestar 4, we may be witnessing not just a product launch, but the beginning of a new chapter in Australia’s automotive story – one that’s more sustainable, more technologically advanced, and more exciting than ever before.
In the end, the Polestar 4 is more than just a luxury electric vehicle – it’s a bold statement about the future of transportation. It’s a declaration that luxury, performance, and sustainability are not mutually exclusive, but rather the new standard for premium vehicles in the electric age. And for car enthusiasts and environmentally conscious consumers alike, that’s an exciting prospect indeed.
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